Program Overview

Admission

Curriculum

The B. Des Design course is a four-year full time course of 132 credits. Students will be encouraged to experiment creatively and critically. The philosophy is analytical and diagnostic with emphasis on solving visual communication problems through the development of original and often surprising solutions, rather than simply focusing on technical media or applying formulaic solutions. The students will define their goals, experiment with ideas and challenge current practices to produce work that is outside commercial constraints. After a first year introductory common program, students will be offered a choice of specialist areas at the beginning of their second year - Advertising, Design, Illustration, Moving Image; or product design.

The course encourages and enables students to develop knowledge of the context in which design occurs. Students will be helped to create a range of critical positions towards a definition of their own practice and its context. The curriculum also includes opportunities to engage with web design, motion graphics, photography, print production and interactive digital media. Students may specialize (for example in furniture) or be pluralists (for example multi-media design). The course supports open attitudes to graphic design, communication design and product design; it encourages multi-disciplinary, individual and team working approach.

Aims and Objectives:-
The course aims to:

• provide a supportive learning environment in which you can become an independent, self-aware learner
• equip you with the knowledge, understanding, and intellectual, academic, practical and transferable skills necessary to practice in and contribute to various industries
• produce responsible, self-reliant graduates, able to demonstrate critical analysis and self-reflection in their contributions to society. By the end of the course you should have:
• A detailed understanding and awareness of current developments in design
• The ability to initiate, develop and sustain ideas; analyze and critically evaluate information; to demonstrate visual and aesthetic awareness; to solve problems and make decisions within set and self-initiated projects
• The ability to present ideas and resolved outcomes through the informed selection and use of materials, techniques and processes
• The ability to communicate effectively with specialist and non-specialist audiences using visual, verbal and physical means
• The ability to work independently and collaboratively, to initiate, manage and conclude projects within set timescales
• The ability to critically evaluate the social, cultural and professional contexts within which design operates.

Year 1 

Year 2 

Year 3